Human Values Research
The Human Values framework is built on three phases of psychological research:
A scoping phase:
- A literature review of psychological values, needs and behaviours
- An extensive reviewing of existing internal BBC behavioural data and research
Empirical research phase:
- Qualitative research: in-depth interviews and focus groups with a range of people about behaviours, values and lifestyles
- Quantitative research: large scale surveys and questionnaires
- UX Research: Card sorting activities, workshops
Validation phase:
- Human values validation with university partners
- Linguistic validation: focus groups and interviews to validate the language of the Human Values
- UX workshops and card sort activities: to understand how value priorities map to stages of life
- Quantitative validation: surveys to learn more about value priorities at various life-stages
By sharing everything we’ve learned throughout this Research & Development project, we can help other researchers and practitioners build on the human values findings.